Bruno Fernandes earned over £9 million from image rights during the 2024/25 season, according to accounts filed by his company BF8 Sports – a figure that sits on top of his United wages and underlines just how much the club stands to lose commercially if they allow their captain to run into the final months of his contract.

According to the Manchester Evening News, BF8 Sports – the firm Fernandes founded in 2020, with the Portuguese listed as its only director – generated £9.5 million during the period, up £1.1 million on the previous 12 months. The company also cut costs by 44 per cent, reducing its tax and social security bill by over £200,000, leaving net earnings of £9.2 million. That equates to roughly £176,000 per week from image rights alone, on top of the approximately £300,000 per week United pay him in wages.

Bruno Fernandes speaks during a Manchester United press conference.

It goes without saying that those are numbers that reinforce Fernandes’ status as one of the most commercially valuable players in English football – regardless of how United were performing around him at the time.

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A record-breaking season to match the financial numbers

The image-rights windfall did not arrive without on-pitch justification. Fernandes delivered 21 Premier League assists during the 2024/25 campaign – the most in a single Premier League season in the competition’s history, breaking the previous record of 20 on the final day by teeing up Patrick Dorgu in a 3-0 win over Brighton. He also scored nine league goals, finishing the season with nine goals and 22 assists across all competitions.

Bruno Fernandes celebrates after scoring for Manchester United. Competition Apps Starts Goals Assists Minutes Premier League 35 35 9 21 3,068? FA Cup 1 1 0 1 90? EFL Cup 1 0 0 0 45? Total 37 36 9 22 3,203?

Source: Transfermarkt

Contract situation makes these numbers matter more

Fernandes has entered the final year of the contract he signed two years ago, and negotiations over an extension remain unresolved. Juventus and Galatasaray have been reported as interested parties this summer, with longstanding attention from the Middle East also documented. United’s position, per the primary source, is that they believe Fernandes will stay beyond the summer – but belief is not a signed contract.

The scale of his image-rights income matters here. A player generating £9.5 million annually through a company built on his association with Manchester United has significant commercial incentive to remain at one of the world’s most visible clubs. That calculus cuts both ways for INEOS: it is leverage in renewal talks, but it also signals how much brand equity walks out the door if the deal is not done.

Read what United’s hierarchy have said publicly about Bruno Fernandes’ future at the club

With Casemiro now departed on a free and the midfield undergoing structural change, the uncertainty around Fernandes’ future is the last thing INEOS needs heading into a Champions League season. Tying down the most productive creative midfielder in the Premier League last season – one generating nearly £9.5 million in off-pitch income on the back of his United platform – should be the simplest decision of the summer.

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